AXA Sun Life

Sun Life (now part of AXA Sun Life) were one of the UK’s most successful life assurance companies, with a solid reputation for financial management and investment advice. 



We produced numerous product brochures and direct mail pieces for them including a mailer in the shape of a bottle of beer. 10,000 were produced to encourage IFAs to ‘toast’ the success of Sun Life’s Retirement Distribution Fund.

Rumba designed the bottle label and a pop-up mailer to highlight the fund’s outstanding performance over the years.