Agresso

Formed in 1997, Agresso has enjoyed huge success with their enterprise resource planning software and are now one of Europe’s top ten software vendors. 


Agresso needed to target the creative sector and a series of seminars were organised to explain the benefits of their fully integrated business management software ‘Business World’. Any communication had to be engaging and work hard to stand out.


We designed two direct mail pieces for Agresso. The first invited recipients to ‘Break the commandments’, the widely perceived view that business management systems are expensive and inflexible. Ripping the tear strip reveals details of Agresso’s mould-breaking product. The subsequent ’Joy of Six’ was an introduction to the six main features of ’Business World’.

It was standing room only at the seminars and several high quality leads resulted.