Palletways

Background

Palletways is Europe’s leading provider of express distribution services for small consignments of palletised goods and has hubs and a member network that stretches from the bottom of Spain to the top of Denmark.



Project aims

Palletways needed a unifying identity to cover not only the company itself, but all the Member companies (or franchisees), each of whom had their own identity.



Solution

The logo developed by Rumba has good visibility on vehicle curtainsides but works well even on more demanding applications, such as clothing. The new identity has been successfully implemented throughout the company in print, advertising, signage and on the web, and together with an aggressive PR and advertising campaign the company has gone from strength to strength.