SAP

Background

Founded in 1972, SAP is now one of the world’s leading providers of business management software with locations in more than 50 countries worldwide.

Project aims

SAP AG, needed to raise awareness of their Public Sector software solutions amongst MPs. As key influencers in their constituencies, MPs are in a unique position to pass on SAP’s business message.

Solution

Rather than going for the hard-sell we wanted to initiate a debate about current IT issues and provide a guide to key IT contacts within government. Information about SAP was integrated into this framework.

We designed a pocket sized Wiro-bound booklet and a newsletter both of which use vibrant colour and organic imagery to convey the message. Both have been successful in raising awareness of SAP as a key provider of business management software.