Sun Life
Background
Sun Life (now part of AXA Sun Life) were one of the UK's most successful life assurance companies, with a solid reputation for financial management and investment advice.Project aims
Sun Life’s Retirement Distribution Fund had enjoyed outstanding success over the years and they wanted to celebrate this fact and further encourage IFAs to recommend it to their clients.Solution
10,000 bottles of beer were produced to encourage IFAs to ‘toast’ the success of the Fund. Rumba designed the bottle label and a pop-up mailer to highlight the fund’s outstanding performance over the years.
As professional graphic design companies go, we found Rumba hard to beat. In the case of the 20th Anniversary pack we got great ideas, creative design and delivery on time. Thank you all very much.
Barry Wyatt - Sales Development Manager, IFA Distribution Marketing, AXA Sun Life.