Wallace & Gromit’s Grand Appeal
Background
Bristol Children’s Hospital has benefited to the tune of over £17 million thanks to the efforts of the Grand Appeal, a charity set up to raise funds for equipment and other comforts the NHS simply can't fund.
Project aims
Rumba have worked with the Appeal for over 12 years and in particular on their annual Wrong Trousers Day publicity pack, an essential part of a day when the public are encouraged to wear the wrong trousers to work and donate £1 to the charity. The Appeal asked us to redesign their site to allow more room to promote appeals and showcase their fund-raising initiatives.
Solution
The site uses the unmistakable characters of Wallace & Gromit, combining fun imagery with a serious message. The public and business communities are both provided for with clear information about how to become involved.
