Agresso

Background

Formed in 1997, Agresso has enjoyed huge success with their enterprise resource planning software and are now one of Europe’s top ten software vendors. Their fully integrated business management software ‘Business World’ has been central to this success.



Project aims

Agresso needed to target the creative sector and a series of seminars were organised to explain the benefits of using their software. Any communication with this audience had to be engaging and work hard to stand out.


Solution

This mailer encouraged recipients to ‘Break the commandments’, the widely perceived view that business management systems are expensive and inflexible. Ripping the tear strip reveals a mailer about Agresso’s mould-breaking product. The mailing filled all seats at a subsequent seminar and produced several high quality leads.