To keep the identity on track, a comprehensive style guide was produced, packaged in a DVD case. A booklet describes all essential applications and gives a clear outline for the correct use of the logo, while a CD holds master artwork.
The new identity has been successfully implemented throughout the company in print, advertising, signage and on the web.
Together with an aggressive PR and advertising campaign the company has gone from strength to strength culminating in a Management Buy-Out by 3i.
