To gain wider acceptance of their integrated software solutions, SAP AG, the largest software company in Europe decided to target MPs.
Rather than going for the hard sell they wanted to initiate a debate about current IT issues and provide a guide to key IT contacts within government. Information about SAP would be woven into this framework.
Rumba designed a pocket sized Wiro-bound booklet and a newsletter which use vibrant colour and organic imagery to convey the message. Both have been successful in positioning SAP at the forefront of the IT debate.
