Palletways is Europe’s leading provider of express distribution services for small consignments of palletised goods. They boast a member network that stretches from the bottom of Spain to the top of Denmark. When they approached us, they badly needed a rebrand to cover not only the parent company, but the Member companies (or franchisees), each of whom had their own branding.
The identity developed has high visibility on vehicle curtainsides, but is equally at home on clothing and has been successfully implemented throughout the company in print, advertising, signage and on the web.
Following the rebrand, we have worked closely with the company to launch their European operation, producing a series of high-impact direct mail shots.