Sun Life (now part of AXA Sun Life) are one of the UK’s most successful life assurance companies, with a solid reputation for financial management and investment advice.

We worked closely with their in-house marketing department on financial literature, product brochures and direct mail pieces including this mailer in the shape of a bottle of beer. 10,000 were produced to encourage IFAs to ‘toast’ the success of Sun Life’s Retirement Distribution Fund.

We designed the bottle label and a pop-up mailer to highlight the fund’s outstanding performance over the years.