Founded in 1972, SAP is now one of the world’s leading providers of business management software with locations in more than 50 countries worldwide. They needed to raise awareness of their Public Sector software solutions amongst MPs; a group in a unique position to pass on SAP’s business message.

Rejecting the hard-sell we elected instead to start a debate about current IT issues and provide a guide to key IT contacts within government. Information about SAP was integrated into this framework.

A mini Wiro-bound booklet using organic imagery and a quarterly newsletter were highly successful in getting the message across.